OurWhy
- Suzana Rose, Founder
Advocating for a Cruelty-Free Beauty Industry
As our society becomes increasingly aware of the cruelty and exploitation involved in the fur industry, it's time to extend that compassion to the beauty industry as well. Animals should not have to suffer for the sake of our beauty tools. By choosing cruelty-free products, we can all play a part in creating a kinder and more ethical industry.
Sustainability
Our brushes are also sustainably-minded. We made sure to have packaging that's completely plastic-free, using FTC cardboard and biodegradable brush protectors. The ferrules are produced in a closed-loop process, meaning that nothing is wasted and the materials are completely reused. Our eco-friendly handles are made from 100% certified sustainably-sourced wood.
No Animals
Harmed
We ensure that our bristles are 100% vegan—no goat, squirrel, or pony hair.
Innovative
Designs
Our brushes are thoughtfully designed for each purpose they serve.
Sustainably
Minded
We go above and beyond with plastic-free packaging, 100% sustainably-sourced wood.