I wanted to create makeup brushes that are made without animal fur, yet don’t compromise on performance. Our bristles are soft yet porous so they pick up powders and blend effortlessly—no cruelty, flawless results!

- Suzana Rose, Founder
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Advocating for a Cruelty-Free Beauty Industry

As our society becomes increasingly aware of the cruelty and exploitation involved in the fur industry, it's time to extend that compassion to the beauty industry as well. Animals should not have to suffer for the sake of our beauty tools. By choosing cruelty-free products, we can all play a part in creating a kinder and more ethical industry.


Our brushes are also sustainably-minded. We made sure to have packaging that's completely plastic-free, using FTC cardboard and biodegradable brush protectors. The ferrules are produced in a closed-loop process, meaning that nothing is wasted and the materials are completely reused. Our eco-friendly handles are made from 100% certified sustainably-sourced wood.

No Animals

We ensure that our bristles are 100% vegan—no goat, squirrel, or pony hair.


Our brushes are thoughtfully designed for each purpose they serve.


We go above and beyond with plastic-free packaging, 100% sustainably-sourced wood.

Suzana Rose

Our Founder

"I am so excited to finally introduce Kindface brushes, a brand that has been a long-time dream of mine. As the creator of Cruelty-Free Kitty, it was important to me to create brushes that are not only fantastic quality, but also sustainable and cruelty-free. I am thrilled with how these brushes turned out, and I hope you will love them as much as I do. Thank you for supporting Kindface and choosing kindness for your makeup routine."
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